“New AI Agent from UA Platform Enhances Creative Analytics for Businesses”

Segwise AI launches Creative Analytics AI Agent for mobile app publishers to boost ad strategy efficiency. Automate ad creative analysis and track performance data.

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Segwise, a cutting-edge AI-focused platform for user acquisition (UA), has recently introduced its most recent innovation – the Creative Analytics AI Agent. This groundbreaking tool is specifically crafted to assist mobile game and app publishers in refining their advertising strategies by meticulously analyzing creative components and offering actionable insights to amplify return on ad investment.

Utilizing state-of-the-art multimodal AI technology, the agent scrutinizes ad creatives by automatically categorizing essential elements like backgrounds, calls to action, characters, and emotional triggers. Additionally, marketers have the flexibility to devise custom tags for tracking specific features within their campaigns.

This tool streamlines the process by automating it, thereby eliminating manual labor, enhancing precision, and saving crucial time. Moreover, the AI agent consolidates performance metrics from prominent ad networks, enabling marketers to pinpoint high-performing creative elements, identify underperforming aspects, and recognize patterns across various networks and regions.

Furthermore, the tool aids in detecting creative fatigue, empowering teams to make informed modifications that optimize campaign efficacy. “We are convinced that AI agents will soon become indispensable for UA teams to operate seamlessly. Our AI-centric strategy is devised to automate mundane tasks, enabling UA managers to concentrate on pivotal decisions that propel return on ad spend,” remarked Segwise’s CEO, Brijesh Bharadwaj.

This marks Segwise’s second groundbreaking AI-powered solution, following its highly acclaimed AI-empowered Campaign Monitoring and Alerting Agent, which oversees campaign data from mobile measurement partners, alerting marketers to urgent issues necessitating immediate attention.

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