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Everything you say to an Alexa speaker will be sent to Amazon, ET CIO


“Privacy Concerns: Alexa Speakers Are Sharing Everything You Say with Amazon”


Amazon disables key privacy features in Alexa devices to introduce AI-powered capabilities and profit from the popular smart speakers.

Amazon’s Alexa smart speakers are undergoing changes to enhance their capabilities and profitability. The devices will now send all audio recordings to the cloud for processing, impacting personalization features. Previously existing settings that allowed for local processing of recordings are being disabled, shifting everything to the cloud. This alteration affects features like Voice ID, which tailors experiences based on user-specific data.

In a bid to monetize the popular devices and rebound from significant losses, Amazon is banking on generative AI, with an eye on repositioning itself as an intermediary between consumers and service providers. Alexa+ represents a major step in this direction, offering enhanced interactions and potentially lucrative partnerships with businesses. However, this shift raises concerns about user privacy and data sharing practices.

As Amazon juggles profitability with user preferences, individuals are urged to review and manage their privacy settings on the Alexa app. The introduction of Alexa+ prompts users to weigh the benefits of enhanced functionality against potential privacy trade-offs. Those uncomfortable with Alexa’s evolving privacy policies may consider alternative private voice assistants, albeit with limitations in functionality and compatibility.

The broader landscape of platform capitalism underscores the growing influence of tech giants like Amazon, which leverage data and AI to drive revenue while shaping consumer experiences. This trend underscores the importance of user awareness and choices in navigating the evolving digital ecosystem. Ultimately, users must navigate the balance between convenience and personal data protection in a rapidly changing technological landscape.


Published on: 2025-03-29 03:56:00 | Author:

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